Zenith wins Australian Tourism media account

Zenith wins Australian Tourism media account 16 hours ago

The incumbent was UM.

Campaigns

Care Pharmaceutical's ‘There’s a Little for ‘nearly’ every little problem’ via Kiindred

Care Pharmaceutical's ‘There’s a Little for ‘nearly’ every little problem’ via Kiindred

Little Coughs.

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Nudie 'Embrace the Squish' via Common Ventures

Nudie 'Embrace the Squish' via Common Ventures

21 oranges.

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UNICEF Australia ‘Let’s Be There’ via Howatson+Company

UNICEF Australia ‘Let’s Be There’ via Howatson+Company

To ensure childhood isn’t shaped by crisis.  

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Opinion

Vaishnavi Krishnan
Vaishnavi Krishnan

The myth of monoculture and the ‘average Australian consumer’

In a market as nuanced and, yes, multicultural as ours, generalisation is the enemy of effectiveness.
Jenni Smit
Jenni Smit

Creators are the new Social Creatives

"Creative excellence is measured by how effectively an idea survives contact with culture."
Chloe Hooper
Chloe Hooper

Corporate Grief is a real thing

"Your value didn’t disappear the day your job did - it’s still entirely yours to carry into whatever comes next."

How TBWA\ and VML are celebrating their Cannes wins 23 hours ago

How TBWA\ and VML are celebrating their Cannes wins

"Juries this year will undoubtedly be seeing so many ideas shouting about AI, but for many AI will be the idea not bettering it."

OMD Australia reshuffles leadership 22 hours ago

OMD Australia reshuffles leadership

Amanda Watts as COO and Daniel Clark as Sydney MD.

Cannes Lions: Australian winners day three 2026 22 hours ago

Cannes Lions: Australian winners day three 2026

A Grand Prix, a gold, silver and bronze.

Cannes Lions: Day three winners 2026 22 hours ago

Cannes Lions: Day three winners 2026

Creative Data, Media, Direct, PR and Social & Creator Lions.

Kantar: Just 6% of creator content delivers both strong engagement and brand impact 22 hours ago

Kantar: Just 6% of creator content delivers both strong engagement and brand impact

"While around a quarter of creator content drives effectiveness, the brand itself is too often missed."

Indie agencies remain upbeat on FY27 spend 21 hours ago

Indie agencies remain upbeat on FY27 spend

Sector data reveals key growth channels.

City of Newcastle appoints Kaimera media agency 15 hours ago

City of Newcastle appoints Kaimera media agency

To oversee integrated media activity across offline and digital channels. 

Industry Profile: Kristian Waller at Rubii 16 hours ago

Industry Profile: Kristian Waller at Rubii

"Park the ego, embrace the pace, and roll up the sleeves."

In other news...